Retail Guide Sweden 2024-2025: Your Key to the Nordic Market

Sweden’s retail market remains a highly attractive destination for international retailers seeking growth and diversification. This new guide provides comprehensive insights into retail opportunities across Stockholm, Gothenburg, and Malmö, offering essential intelligence for companies considering entering the dynamic Nordic market.

Retail Guide Sweden 2024-2025 confirms Sweden’s position as a retail powerhouse, boasting the highest retail turnover in the Nordic region. International companies are drawn to Sweden by its global leadership in innovation, highly skilled workforce, tech-savvy consumers, streamlined business processes, and openness to international ownership.

Stockholm continues to shine as a premier destination for international retailers. The cosmopolitan capital has one of Europe’s fastest-growing populations and attracts millions of visitors from around the world each year, with over 15.3 million commercial overnight stays recorded in 2024. The Stockholm region offers exceptional market coverage, with 2.8 million people within a 60-minute drive, while the city’s sophisticated retail landscape stretches from historic Gamla Stan to the trendy districts of Södermalm and Östermalm.

Stockholm’s retail index significantly outperforms the national average, particularly in terms of non-daily goods, reflecting the capital’s strong consumer power and appetite for premium retail experiences.

The success story of Swedish retail continues with significant international expansion. Established international brands such as Zara, Lidl, and Sephora maintain their strong positions, while newer players such as Uniqlo have opened successfully and are laying the foundation for further growth.

Sweden’s retail market has achieved impressive sustained growth, averaging 3 percent annually since 2008. The market shows particular strength in discount retail and boasts remarkable digital maturity, with one of the world’s highest rates of online shopping adoption.

Unlock the Swedish Retail Market: Read the full guide here!

About Retail Guide Sweden: This comprehensive guide features detailed statistics, key market facts, shopping district profiles, case studies of successful international entrants, and extensive data tailored for international retail investors and brands. Retail Guide Sweden 2024-2025 is a collaborative effort by the regional investment promotion agencies Stockholm Business Region, Business Region Göteborg, Invest in Skåne, alongside Business Sweden.
 
Contact:
Vincent Koch, press officer
vincent.koch@stockholm.se
+46 (0) 76 122 80 60
 

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